Using the Contact Center to Help Build Brand Loyalty

In 2018, 8.8 percent of all retail sales globally, totaling more than $2 trillion, were made online. As the total number of online purchases continues to grow, a compelling case can be made that e-commerce customers expect to receive support that is as good as or even better than those who purchase the very same products in a store. In person, it is very easy to verify the proper set-up and operation. The challenge with e-commerce is to find a way to deliver customer support with a similar personal touch and effectiveness.

from E-Commerce Times https://ift.tt/2HMiMsZ