5 Ways to Personalize B2B E-Commerce

For B2B sellers, keeping pace with customer expectations is anything but easy. Accustomed to the simplicity and convenience that has become common across B2C transactions, buyers expect more from B2B sellers than ever before. Make the most of a growing B2B e-commerce market by considering the unique needs and preferences of each customer. Identifying ways to make things personal can help sellers overcome outdated business processes -- such as funneling customers into a complicated buyer journey.

from E-Commerce Times http://bit.ly/2VziQCY