The Rise of Headless Commerce

"Headless commerce" has become an e-commerce buzzword lately, but how can brands use it to their advantage? "In its most basic terms, 'headless commerce' refers to the decoupling of a website's presentation layer -- the front end -- from its commerce and business logic/function layer -- the back end," said Meghan Stabler, VP of product marketing at BigCommerce. A headless commerce approach "helps a merchant support both the latest in technology and/or end-user devices and also build powerful, personalized and engaging commerce experiences."

from E-Commerce Times http://bit.ly/2V1AsHi