What Sellers Are Missing From CRM

As the B2B buyer continues to evolve, B2B sellers have more solutions than ever in their technology stacks. From CRM, sales content and asset management, to sales enablement, LMS and more, these technologies have been adopted in order to stay ahead of the changing behavior of prospects. However, while the adopter of these solutions has good intentions and hopes to drive individual sales while increasing the team's productivity, that is not always the outcome. Specifically, many sellers often are overwhelmed and lack trust in such tools.

from E-Commerce Times http://bit.ly/2uZM6DR